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From Australia’s best beaches, rainforests and waterways to world class theme parks, sporting venues, convention services, events, cultural activities and hotels and resorts, the Gold Coast’s tourism assets provide an enviable platform for growth. As Australia’s favourite holiday destination, the Gold Coast attracts 12 million visitors annually from intrastate, interstate and international markets, with most international visitors travelling from China, New Zealand and Japan.

Residents and visitors will find the Gold Coast lifestyle means there is never a shortage of things to do, with a wide range of events, arts and culture activities, business and sporting opportunities.

The City of Gold Coast, in conjunction with Gold Coast Tourism Corporation and the Queensland government, has established the Destination Tourism Management Plan 2014-2020 that outlines the strategic direction of tourism on the Gold Coast, reinforcing the strengths and long-term prosperity of Gold Coast as a global tourism leader.

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